{"id":14728,"date":"2023-10-27T10:50:01","date_gmt":"2023-10-27T07:50:01","guid":{"rendered":"https:\/\/www.france.fi\/?p=14728"},"modified":"2023-10-30T14:21:04","modified_gmt":"2023-10-30T12:21:04","slug":"lactalis","status":"publish","type":"post","link":"https:\/\/www.france.fi\/fr\/culture\/lactalis\/","title":{"rendered":"LACTALIS"},"content":{"rendered":"<p>Si vous habitez en Finlande, vous avez probablement d\u00e9j\u00e0 mang\u00e9 du yaourt\u00a0<strong>\u00ab Salakis \u00bb<\/strong>\u00a0ou des fromages\u00a0<strong>\u00ab Pr\u00e9sident \u00bb<\/strong>. Mais connaissez-vous l&rsquo;entreprise derri\u00e8re ces produits ?<\/p>\n<p>C\u2019est\u00a0<strong>Lactalis, une entreprise familiale fran\u00e7aise<\/strong>. Aujourd\u2019hui, Lactalis est le plus grand producteur de fromages et de produits laitiers au monde. Leurs premiers produits sont arriv\u00e9s en Finlande dans les ann\u00e9es 1990 sous la forme des fromages \u00ab Pr\u00e9sident \u00bb. Au fil des ann\u00e9es, les fusions-acquisitions faites par l\u2019entreprise leur ont apport\u00e9 de nombreuses nouvelles marques, mais ce n\u2019est qu\u2019en 2012 que l\u2019antenne de Lactalis Finlande a \u00e9t\u00e9 cr\u00e9\u00e9e.<\/p>\n<p>Que peut apporter cette entreprise \u00e0 un pays comme la Finlande qui a d\u00e9j\u00e0 une longue tradition avec ses propres entreprises laiti\u00e8res ? Comme le souligne le directeur commercial de Lactalis Finlande, Jyrki Peltonen,<strong>\u00a0\u00ab Nous sommes et nous voulons \u00eatre le meilleur acteur dans le domaine des bons fromages europ\u00e9ens \u00bb<\/strong>. De plus, il ajoute que\u00a0<strong>la qualit\u00e9<\/strong>\u00a0est \u00ab au c\u0153ur de nos activit\u00e9s \u00bb et que l\u2019entreprise y attache une grande importance.<\/p>\n<p>Le vaste r\u00e9seau laitier de l&rsquo;entreprise lui permet d&rsquo;<strong>adapter ses produits au go\u00fbt des consommateurs de chaque pays<\/strong>. Par exemple, le \u00ab Salakis \u00bb est vendu comme yaourt principalement dans les pays nordiques, tandis qu&rsquo;en France et en Allemagne, la m\u00eame marque se pr\u00eate uniquement au fromage feta. En ce qui concerne les fromages, la Finlande est un petit march\u00e9 en termes de population. En revanche, lorsqu\u2019on parle de la consommation de fromage par personne, les Finlandais sont en t\u00eate au niveau mondial. Ceci se refl\u00e8te \u00e9galement dans les produits les plus populaires de Lactalis en Finlande : on y trouve <strong>les fromages italiens de Galbani et l&rsquo;ensemble des fromages \u00ab Pr\u00e9sident \u00bb<\/strong>. Quant \u00e0 ces derniers, notons encore que les Finlandais sont les plus grands consommateurs du fromage de ch\u00e8vre \u00ab Pr\u00e9sident \u00bb dans les pays nordiques. Jyrki Peltonen ne fait pas exception puisque son produit\u00a0 favori se trouve \u00e9galement parmi la gamme \u00ab Pr\u00e9sident \u00bb : <strong>\u00ab Il faut dire que mon pr\u00e9f\u00e9r\u00e9 est probablement le Pr\u00e9sident Gourmet Brie ! \u00bb<\/strong><\/p>\n<p>10 % des produits Lactalis sont vendus aux grossistes, qui proposent ensuite ces produits aux restaurateurs.\u00a0<strong>Quant aux 90 % restants, vous les trouverez directement sur les \u00e9tag\u00e8res de vos supermarch\u00e9s.<\/strong><\/p>\n<p><strong>La saison de No\u00ebl approche avec ses plateaux de fromage ; alors pourquoi ne pas acheter un fromage \u00ab Pr\u00e9sident \u00bb lors de votre prochaine visite au supermarch\u00e9 ?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab Nous sommes et nous voulons \u00eatre le meilleur acteur dans le domaine des bons fromages europ\u00e9ens \u00bb<\/p>\n","protected":false},"author":2,"featured_media":14729,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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